Our advertising services help to boost your paid website traffic through targeted search engine campaigns, such as Google and Bing.
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The most common questions about our search advertising services.
PPC stands for Pay-Per-Click. In search advertising, ads appear on search engine results pages (e.g., Google Ads) and advertisers pay when users click on these ads after searching for specific keywords.
In display advertising, ads are shown on websites and platforms across the internet, targeting users based on their interests and online behavior. Advertisers pay when users click on these display ads, helping them reach a wider audience beyond search engine results.
Both forms of PPC offer precise targeting options and measurable results, making them integral to online advertising strategies.
SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are two different ways to promote online.
SEO involves improving your website to appear higher in unpaid search results over time, while PPC is paid advertising where you pay for clicks to appear at the top of search results or on other websites instantly.
SEO is a long-term strategy, while PPC offers immediate results. Many businesses use both to reach their audience effectively, depending on their goals and budget.
SEO and pay-per-click, work together to boost your website and position your brand as an authority in your niche.
SEO often gives you a better long-term return on your investment by comparison to paid media options. However, SEO can sometimes take several months to see measurable results.
Typically, paid advertising campaigns can be more expensive, but is faster to enable and disable campaigns.
Some companies may not be eligible for PPC campaigns and turn to SEO as a long-term alternative.
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