Your website is the lifeline of your business, and choosing a web design company is no light task. A good website design company will assist in building your brand, finding leads, and converting prospects into customers.
Putting the time into building a good website should provide a return on investment (ROI) in the long run. That being said, it is very important to know how to choose a web design company.
6 Steps for Choosing a Web Design Company
Step 1: Do Your Research
Your website is a vital part of your business, so you should take choosing a website design company seriously. Research the web design company to ensure you are partnering with a knowledgeable and trustworthy company.
Things to Consider
- Do they have any negative reviews, and why?
- Have they worked with any reputable companies?
- Are they local or nationwide?
- Is their own website designed well?
When choosing a web design company, they should be able to provide you with examples of work and any client references. Additionally, the web design agency you choose should also have demonstrated experience and well-rounded knowledge of SEO and web development.
Step 2: Talk to More Than One Web Designer
This is a commonly overlooked step.
One of the most common complaints we hear about website designers is the lack of communication during projects. Aside from making sure they have the skills and required knowledge, you want to work with a company that is friendly and communicates well.
Large website design projects can take several months of working closely with your web design agency. It is important to have a good rapport with the company you choose. Talk to a couple of different agencies and choose the one you feel comfortable with for a long-term commitment.
3. Look at The Web Design Company’s Portfolio
Choosing a web design company starts with looking at their website and the websites they developed. The web design company should have a portfolio or list of customers on its website. When you look at the websites they built, look at their quality of work.
4. Know Your Timeline and Budget
Setting proper expectations for your budget and timeline will help keep your project on track and on budget. When you discuss fees with the website design company, be sure you understand what is, and what is not, included in their services.
Discuss ongoing services with them also. Do they perform ongoing maintenance? If you need to make changes down the road, what are their potential fees?
Before choosing a web design company, make sure they understand your timeline. Discuss any challenges that may arise with meeting your timeline and how these obstacles can be overcome. If delays do occur, how will they be handled and communicated?
5. Know The Features You Need in Your Website
Different companies specialize in different aspects of website design and development. Understanding the features you want in your website will help you choose the company best suited to your needs. Some features to consider are taking payments or registrations on your website.
Questions To Ask Yourself
- What features can be added to your website to improve workflow and customer engagement?
- Do you need the content written and logos designed for you?
- Will you want them to handle SEO services?
Choosing a web design agency will be easier and faster for you when you understand the features and services you need.
6. Find Inspiration Websites You Like
When it comes to how you want your website to look, the sky’s the limit. Creating something from scratch, or even re-designing a current website, is easier when you have an idea of what you want.
Consider using browsing websites like Behance, Dribbble, and Themeforest to find inspiration.
Make note of websites you like. They don’t need to be in the same industry, the key is to know what you like about them. Is it the look? The navigation? The color palette? Most importantly, browse through your competitors’ websites and find areas that can be improved, then build the improved website for your business.
Choosing A Web Design Company? We Can Help.
Located in Omaha, Nebraska our company has been providing clients with high-quality digital marketing services in Omaha since 2019.
We provide tailored solutions such as website design, SEO, email marketing, and more. Want to see if we are a good fit? Contact us for a complimentary discovery meeting.